8/19/2023 0 Comments Coffee buzz stwarsFueled in large part by market competition between Colombian coffee producers and coffee producers from Brazil through the 1960s, coffee roasters highlighted flavor characteristics that varied depending on what countries coffees came from. The second wave of coffee introduced the concept of different origin countries to coffee consumption, beyond a generic cup of coffee. Peet's Coffee inspired the founders of Starbucks of Seattle, Washington. The second wave of coffee is generally credited to Peet's Coffee & Tea of Berkeley, California, which in the late 1960s began artisanal sourcing, roasting, and blending with a focus on highlighting countries of origin and their signature dark roast profile. First wave coffee focuses on low price and consistent taste. Instant coffee, grocery store canned coffee, and diner coffee were all hallmarks of first wave coffee. In the first wave of coffee, coffee consumers generally did not differentiate by origin or beverage type. The first mention in the mainstream media was in 2005, in a National Public Radio piece about barista competitions. Some opinionated background and a link to a pdf of the article can be found on Castle's blog, Coffee Curmudgeon. Castle, had already used the term in an article (Coffee's Third Wave) that he wrote for the Dec1999 / Jan 2000 issue of Tea & Coffee Asia, a magazine which is no longer in publication. However, the specialty coffee broker and author, Timothy J. The term "third-wave coffee" is generally attributed to the coffee professional Trish Rothgeb, who used the term in a 2003 article, alluding to the three waves of feminism. Though the term was coined in 1999, the approach originates in the 1970s, with roasters such as the Coffee Connection. Beans are typically sourced from individual farms and are roasted more lightly to bring out their distinctive flavors. Third-wave coffee is a movement in coffee marketing emphasizing high quality.
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